A number of things are said to be behind this rise in breast size, although the contraceptive pill is one of the biggest culprits. The hormones are said to come with side effects that include weight gain, increased breast size, and more bloating, as well as plenty others. Other types of contraceptive, such as the implant or patch, can also come with similar side effects.
Of course, weight loss and weight gain have an immediate effect on shape and size of breasts, and across the USA and parts of Europe, women are faced with a rising obesity crisis. The more weight you put on, the more your breast size will increase. With the average dress size increasing, it just makes sense that the average bra size would increase too.
Alongside weight gain and the contraceptive pill, breast implants have also led to the rise in average bra size. More and more women are opting for cosmetic enhancements, and the surgical procedures are becoming more readily available to ‘normal’ women, rather than just the rich and famous.
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